My First 10K
A field guide to building 10K/month in side income while still employed.
The problem
Most advice about building something online assumes you’ve already taken the leap. Quit your job. Go all in. Figure it out.
That’s not reality for most people.
You have a job. Limited time. Limited energy. You have responsibilities.
You're trying to build something on the side, but it's unclear what actually works, and you have no clue where you’re going.
What this is
My First 10K is a weekly email documenting the process of building income streams from scratch while working full-time.
Not from the finish line. From the messy middle. From the beginning.
Every week, I share:
What I built
What happened (numbers included)
What I’d do differently
Some weeks it’s a playbook you can copy. Some weeks it’s a failed experiment, broken down properly. Sometimes it’s a teardown of something that already works with a focus on what’s actually replicable.
No blind hype. No “just ship it, bro”. No vague advice. Just real attempts to build something that pays.
The goal
€10K a month (I’m in Europe. Denmark, to be exact). Generated through things I build on the side, while documenting everything along the way so you can follow the path, skip the mistakes, and build your own side income.
What to expect
The weekly emails will be a combination of:
Playbooks
Field notes
Teardowns of existing successes
Who this is for
You have a job. It pays the bills. But you want something that’s yours.
You’re not trying to raise venture capital, or going all in tomorrow. You’re just trying to build something real that helps you live the life you want.
You want specifics, real examples, and honest results. Not motivation, not theory, but a path.
Who I am
I’m Rasmus.
Software consultant by day, builder by night. I have a master’s in AI and years of experience in enterprise software.
I've launched apps, tested ideas, and wasted lots of money on domains and ideas that went nowhere. Fortunately, I’ve learned more from things that didn’t work than anything that did.
I’m not writing this from a position of success, on a beach somewhere. I’ writing it from the same position you’re in: employed, building, figuring it out.
Some things I share will work, but a lot won’t. That’s the game.
Rasmus
